Entries Tagged 'Marketing' ↓

Are you still saying, “I don’t need to syndicate my listings?”  I can’t believe how many agents still don’t syndicate their listings.  The idea that putting your listing in a real estate magazine or local Sunday paper is still the best approach is absurd.  When 85% of buyers found the home they purchased on the internet, it only makes sense to syndicate.  Drew Meyers of Zillow.com wrote a post on GeekEstateBlog about this very subject.  It includes a great video done by Greg Afarian of Zipvo.com on his issues with agents that still don’t syndicate.  In my opinion, you should either get with the technology or get out of real estate.  You clients want it and they pay you to get their home sold.

Are your marketing techniques affecting your image or even your companies image? Are your techniques still stuck in the 1980’s? What are your marketing techniques telling the public about your abilities?  Marc Davidson of 1000 Watt Consulting Blog wrote a great post on this based on a Real Estate sign he saw in his neighborhood.  Check out the post.

I found this while working on my Facebook Page, Chris Mattix @ GraphicalData.  It is a Step by Step Guide from Facebook for building Facebook Pages as well as useful tips and information.  Be sure to click on the different tabs to see help on information for that tab.  If you’ve been thinking about building a Facebook Page for your business or want some helpful advise and resources for making yours better check it out.  Facebook’s Resource Guide to Pages

Are you in complete overwhelm with all the different sites that people tell you to join?  On this post I’m going to focus on Social Networking sites and how to use them, but first you need to know what Social Media means.  Social Media is a category of sites that is based on user participation and user-generated content. Social media includes Social Networking sites which according to Wikipedia are online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others.  I’ve also heard it explained as the practice of expanding the number of one’s business and/or social contacts by making connections through individuals.

Social Networking could soon replace most conventional lead generation and prospecting.  With so many consumers searching the internet before contacting a Realtor, it is imperative that we find a different way to reach these potential clients. Continue reading →